Jennifer is a Graduate from Ryerson University School of Journalism in Toronto. She has got a major in Topics in Cross-Cultural Communication as well as history of the News. In 2015 she decided to create IRSPM 2013 to share her news as well as Tech recommendations.
Today we are going to talk about persuasion!
Whenever we face a client, we use various strategies to achieve the cherished “Yes”. Sometimes we leave victorious, and others are not going as well. What motivates people to say “Yes”?
How can I be more efficient when it comes to interacting with our customers?
As well, behind these and many other questions, there is a whole science that for more than 60 years has studied our behaviour to identify those factors influencing us to say “Yes.”
The six factors that are influencing us to say “Yes.”
Persuade your clientsOne of an essential skills that every leader and every entrepreneur must have is the ability to influence others. It is not easy to develop talent, but given its importance, we should strive to be more persuasive and incurring, but the big question is how?
A good starting the point is to take advantage of the six elements of persuasion that we saw in the video, which is scientifically unproven. Below I list every one of them and you are invited to take them into account when advertising and when should negotiate and interact with your customers.
Reciprocity: It is a universal principle based on giving to receive. Whenever you give something to someone, automatically that person will feel in debt to you and increase the possibilities of influencing it significantly.
Scarcity: Humans tend to appreciate things more when we are about to lose them. The idea is to create in your customers the feeling that should say “Yes” soon or may lose the opportunity to get your offer or your product.
Authority: People influenced you more quickly are individuals who demonstrate experience or significant knowledge according to the product or service in which you are interested.
Consistency: This principle works looking for volunteers, active and public commitments even doing that the same person is who write it, to ensure that she is ready to perform more complex actions.
Sympathy: The people are influenced more easily individuals who fall well. Perform actions to look for similarities between you and your customer, flatter them or make them feel that you want to help them, will have a positive effect on your goal of persuading him.
Consensus: Another fascinating element that you can use is to show your clients that other people already they have been performed the action that you want to make them. Here we do not take our ability to persuade, but it we use mass actions of individuals to influence the decisions of a person.
Interesting? The invitation is now put into practice strategies that take advantage of these elements and that your effectiveness when selling insurance will increase significantly.